This can then be cross-matched against things like online sales or search advertisements, and actions taken to see what further effect these might have on product sales.
Google hacking was first popularized by Johnny Long, a penetration tester who created a Google Hacking Database that allowed anyone to add interesting security search queries that might turn up vulnerabilities to exploits like SQL Injection or Cross-Site Scripting.
His disappearance, a day after the university's cross-country team's return from a triumphant championship in Washington State, sparked an intensive search for the 28-year-old athlete.
We found that the winning combination for Little Pim was building tracking into every campaign, focusing on paid search, seeking new ways of reaching customers via advice from board and advisors and setting up cross-promotions instead of simply buying ad space.