Croll believes that people who know about us are going to have to hide what they know to stay out of trouble.

FORBES: While You Slept Last Night... Big Data, Privacy and the Public Square

But a recent masterpiece called Lean Analytics from authors Alistair Croll and Benjamin Yoskovitz provides spectacular insight into how to build and run a lean data driven startup.

FORBES: Lean Analytics: Using Data to Build a Better, Stronger, Faster Startup