Croatians point out that Prosek and Prosecco are different products, one sweet, the other bubbly.
In addition, many Croatians seem more inclined to trust a foreign bank than a domestic one.
The Croatian employees are paid more than Croatians at other local companies, but less than their U.S. counterparts.
The BBC' Balkans correspondent Guy De Launey says that the prospect of membership was previously a matter of great national pride to Croatians.
While arms smuggling continued through this period, the U.S. intervened at least once with the Croatians in halting a shipment of Iranian arms.
Croatians just have to look next door to Slovenia, which is also facing economic difficulties, to see that EU membership is no panacea, our correspondent adds.
Croatia drew 1-1 in the match against Italy in Poznan on Thursday, with Mario Mandzukic scoring for the Croatians and Andrea Pirlo claiming a goal for Italy.
CNN: UEFA probes alleged racism by Croatia fans at Euro 2012
After the Croatians raced through the first set, twice breaking Tursunov's serve, the Russians quickly began to gel and broke a nervy Ancic twice to take the second set.
McClaren's 4-3-3 formation at the start had turned into a 4-5-1 as Crouch was left painfully isolated in attack and his flick-ons were easily dealt with by the Croatians.
Many Croatians have sacrificed for EU membership, including losing jobs in unprofitable state-funded companies ordered shut by the bloc, and some see the wine ruling as adding insult to injury.
Hearts regained some pride with a 2-0 victory over the Croatians at Tynecastle on Thursday night but were unable to overturn the four-goal deficit from the first leg in Zagreb.
Sunday's second Group C contest was supposed to take second billing, but in torrential rain in Poznan the Croatians laid down a marker for the tournament with a clinical display against the Republic of Ireland.
The Croatians reeled off five points in a row after trailing 5-2 in the third set tie-break to move ahead once more, only for the Russians to storm back and take the match to a decider.
It was the Croatians' turn to look rattled but the game was opening up beautifully as both teams saw the value in going for victory and three vital points with matches against holders Spain and Italy still to come.
Joining the EU will give Croatia access to new markets and its citizens freedom to work in other countries, but some Croatians are beginning to agree with other EU residents who have chafed at what they consider interference by bureaucrats in Brussels.
And we saw it all before just a few years ago in Bosnia for four long years until NATO acted, combining with the resistance of Bosnians and Croatians to bring the Dayton peace agreement and to turn the tide of ethnic cleansing there.
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