But I think social CRM technology will do something greater for business.

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But the greatest increases in productivity have come with internet technology, hosted CRM, social media, immediate response, local presence, and telephony tools integrated together.

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With social CRM in sight, this social technology arms race is the start of something very big to come.

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As with any new tool or technology, success with CRM starts with adoption.

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Never mind that technology from enterprise software companies like Salesforce.com (NYSE:CRM) can speed the process Cable service providers do not seem to be anxious to adopt these technologies.

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Investors include Millennium Technology Value Partners, Split Rock Partners, Epic Ventures and Salesforce (NYSE:CRM).

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Earnings from Applied Materials (NASDAQ: AMAT), Marvell Technology (NASDAQ: MRVL) and Salesforce.com (NYSE: CRM) are expected to have slipped year over year, while Intuit (NASDAQ: INTU) is expected to post a net loss.

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