Never mind that technology from enterprise software companies like Salesforce.com (NYSE:CRM) can speed the process Cable service providers do not seem to be anxious to adopt these technologies.

FORBES: Why Companies Treat New Customers Better than Old Customers?

In the view of the full picture of the sales process needs, Social CRM focuses intensely on the lead, contact and account management, and even to particular elements of relationship management like handling requests, calls, finding resources to respond appropriately, and so on.

FORBES: The Changing Face of Sales Management

The sales process is one of the key drivers of any company and according to Forrester Research, 47% of CRM systems actually fail in contributing to the success of the sales process.

FORBES: Beyond LinkedIn: Putting Relationships To Work With Datahug

On a broader level, you could find out that your team wants additional training on the company CRM software or a workflow that clearly documents a new process.

FORBES: 4 Questions You Should be Asking Your Employees

Since then, CRM has redefined the sales department, raised productivity and made the process of managing customers easier.

FORBES: The End of CRM... As We Know It?

This is social CRM in action: building a community, finding leading customers and inviting them to help improve the whole process end-to-end.

FORBES: A Tale of Maintaining Congruency In Customer Service