In the traditional model, CRM is a system of record: it tracks customer information and contact history, manages the sales pipeline, and enables detailed analysis of sales performance and customer data.
HubSpot, a Boston-based company that sells inbound marketing and CRM software to businesses, has used a simplified version of the model while boosting revenues more than ten-fold since 2008.
Marc Benioff knew that Seibel had already started a river flowing of demand for a customer relationship management (CRM) database package for businesses, but they were a traditional software model.