So about 24 months ago, he started to develop a cloud-based CRM that works with Google Mail.

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E-mail services are not CRM databases.

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What if your claims or call center agent could seamlessly use real-time communication capabilities like instant messaging and video sharing or productivity features like mail-merge right inside of CRM?

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Most enterprise systems like ERP, CRM, HR system of records, and e-mail systems do not yet have collaboration features built-in.

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They've been bogged down by what author Geoffrey Moore calls "contextual" applications in business, such as e-mail, storage, back-up and CRM.

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After developing an easy-to-use Customer Relationship Management (CRM) App that links to Google (GOOG) Mail, his Insightly is one of the most popular ones on the planet.

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