Risk is the critical word when it comes to any mining stock.

FORBES: The perils of mining

Great customer service is critical for attracting repeat customers and building positive word of mouth and a respected brand.

FORBES: Seven Signs of a Customer-Focused CEO

"A critical issue in this case, and it's a simple enough word, it's intent, " defense attorney Christopher Wright told the jury.

WSJ: Trial Opens in Slaying of Officer