Brand strength is critical as well, though notoriously tough to evaluate.

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Our safety and way of life depend upon our critical infrastructure as well as the strength of our economy.

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But I must say, the same must and can be said of Europe, whose contributions to global stability and prosperity are critical, yet also depend on the strength of your economy and your economic and financial commitment to security.

WHITEHOUSE: The White House

That is why there are six critical questions to ask to determine the brand strength in the social context.

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Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning.

WHITEHOUSE: The White House

In short, robust U.S. trade and investment in Asia will continue to be critical for our economic recovery and our long-term economic strength.

WHITEHOUSE: The White House

And the strength of his party's support for him faces critical tests in the coming months.

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We have gone through the previous years, the difficult, critical years, also in the global dimension, with a faith in our own power, our strength.

WHITEHOUSE: President Obama and Prime Minister Tusk Press Conference