The message linked these critical historic events to an urgent call for action.

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The marketing campaign should add emotion and hype to the controversy surrounding the product to speed up the spread and the diffusion of the message to a critical mass of consumers.

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"The C-suite label gives it more stature, certainly, but the real message is that this is a critical initiative to the company, " says Mr. Dexter.

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In all of this, I think Europe and France has a critical role to play, just as the United States does, in sending a message to Muslims around the world that we welcome and want their participation in a world community that is peaceful, that is prosperous, that is economically integrated, that is developing on behalf of all people and not just some people.

WHITEHOUSE: THE WHITE HOUSE

First and foremost, it is critical to establish a fully integrated campaign early-on to ensure there is a consistent message across all relevant consumer touch-points.

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The competition allows young people in schools and youth organizations to build critical thinking skills about heritage conservation in their own country as well as to transmit their message to their peers around the world.

UNESCO: MEDIA SERVICES

The ability to stay consistently on message, execute flawlessly from one point of touch to the next, is the second critical step to brand success.

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