One of the non-fuel costs British Airways is banking on is cutting is in cabin crews.

FORBES: Bullish On Embattled British Airways

Much more interesting is the way in which the status and reputation of cabin crews mirrored other social changes.

ECONOMIST: Flight attendants

Unions representing ground staff and cabin crews voted to hold a six days of stoppages on 14 and 17-21 December.

BBC: Iberia tailfins

Cabin crews are well-trained and smartly turned out in red uniforms.

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One side-effect of the cost-cutting was a labour dispute in the summer of 1997, when short-haul cabin crews went on strike to protest against changes in their working patterns.

ECONOMIST: British Airways

Union leaders say the strikes are the biggest in Iberia's history, because they are the first time that all three units -- pilots, cabin crews and ground personnel -- have joined forces, and the first time so many days of action have been announced at one time.

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Union leaders call it the biggest strike in Iberia's history because it's the first time that all three units -- pilots, cabin crews and ground personnel -- have joined forces to strike and it's the first time so many days of strikes have been announced at one time.

CNN: Iberia cabin crew strike over layoffs, salary cuts

Mr Kjos' vision - accompanied by statements such as "in Asia, people in aviation have a tenth of the salary in Scandinavia" - has created tension with both pilots, cabin crews and even the government at home, where he has been accused of social dumping, but he insists he has no choice.

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Film crews squeezed into a small cabin at the back of the train.

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During the day the crews work from a portable cabin, while in the evening they stay at the Old Wisteria Hotel on Catmose Street, opposite the fire station.

BBC: The Old Wisteria Hotel in Oakham.

The annual event, which also featured celebrities such as Josh Henderson ("Dallas"), Terry Crews ("The Expendables 2"), Jesse Williams ("The Cabin in the Woods") and singer Nick Jonas, helps drum up awareness for what gamers believe is the true start of the new NFL season -- the launch of EA Sports "Madden NFL 13" on August 28.

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