We continue to focus on delivering innovative and immersive entertainment experiences to kids around the world and are pouring more creativity into our games.

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Green Throttle is striving to create an open platform in order to push the industry forward and regain the creativity that was evident with games in the 1980's.

ENGADGET: blogger-avatar

It was an astonishing triumph of human visual-spatial reasoning, and one of the first major scientific advances to come from playing a video game (though plenty of software engineers I know would argue that video games activate much more creativity than we care to acknowledge).

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For his part, Mr Kotick insists that the growing scale and maturity of the games industry is not stifling creativity.

ECONOMIST: Video games

The music is part of the Cultural Olympiad, a four year arts project aimed at inspiring creativity in the run up to the 2012 Olympic and Paralympic Games.

BBC: Wonderbrass

Lasseter and Pleasant made a big pitch for the creativity that kids can bring to the game, which should comfort a lot of parents who worry about whether video games are turning their kids brains to much.

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