The award recognises an author's continued creativity, development and overall contribution to literature, rather than a single work.
Committee chair Tim Yeo MP said Britain risked missing out on creating a "world class industry" by failing to harness UK creativity and innovation in the development of CCS technologies.
Of course China also has an innovation policy and is investing heavily in the development of design and creativity skills.
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It tends to foster debate, forgive failure and cultivate the development of open-mindedness and creativity.
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Thus, if Scrum and Agile are focused on the traditional business goal of making money for shareholders, rather than delighting the customer, then there is a risk that the huge gains in productivity that Scrum and Agile generate will be used to downsize the software development staff, thereby killing the very creativity and innovation that are responsible for the gains.
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The aim was "to provide a perspective on business and career development that lies totally outside the established MBA curriculum, confronting prejudices about creativity and providing innovative methodologies developed to channel creativity to 'stretch the walls of the elastic-sided box', that can be successfully applied to any industry, to generate momentous ideas, " according to Kevin Roberts, Saatchi and Saatchi's worldwide CEO.
However, the report did warn that Tyneside could still fall into the trap of 'buzz to bland' if the creativity and character of the area is lost in the commercial development rush of urban regeneration.
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It deals with heritage that communities deem important, and strives to contribute to the promotion of creativity and diversity, to the well being of communities, groups, and society at large, enabling a peaceful development and living together.
The Award recognises the efforts of young designers from UNESCO Creative Cities and Hong Kong, who, through their creativity, have contributed to the enhancement of environmental sustainability, social and economic development, and, above all, quality of lives in cities.
Specialists were well aware that public funding was the only source of support for the early development of scientific and cultural knowledge, for fundamental experimentation, for breakthrough creativity.
It will be interesting to see how this shift plays out over time, and how communications professionals, who are most comfortable with the power and agility of creativity, will partner with other operational areas within these companies to impact business strategy development.
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