Creative stuff, it turns out, is tough to create.

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"She's doing a lot of new, creative stuff, building on some of the things we did in New York, building on some ideas she's developed, and is working tirelessly to engage the community to build the support necessary for this kind of change, " said Mr. Klein, who was Ms. Anderson's boss as the New York City chancellor until 2010.

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African advertising agencies are upping the ante and fast catching up with their contemporaries in the U.S and Europe in churning out creative, captivating stuff.

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"It's creative repackaging of stuff that's been around for a long time--one of the most successful marketing efforts of the last decade started by Gallup, " says Edward Lawler, professor of management and organization at the University of Southern California's Marshall School of Business.

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The festival, now in its 10th year, showed off the sticky stuff in unusual and creative ways during the three-day affair, held 14 to 16 June this year and 13 to 15 June next year.

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This is the creative and intellectually challenging, cutting-edge stuff.

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Many creative processes are sabotaged at the beginning, when impatient designers rush through or skip the creative fermentation process in order to get to the so-called good stuff.

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Then, as unprofitable tech outfits caught the popular imagination, creative minds began monkeying with pro forma to show how wonderful the cool upstarts were without all that distracting stuff like acquisition and restructuring expenses.

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