But the company is developing new businesses selling to creative professionals for web design and technology for mobile devices, like e-readers, which require crisp fonts.

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Crew president and creative director Jenna Lyons is selling her stunning and widely-published Park Slope townhouse.

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Much of iStock's success in selling digital stock can be attributed to creative tinkering with the economics supporting digital rights.

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That means finding a creative way to finance a gradual transition of the team to their children, or selling outright.

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In a bid to improve its position, Creative embarked on a strategy of cutting prices, increasing advertising spending and offering retailers rebates for selling some its MP3 products.

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