Betty Murphy, president of Creative Products Resource Inc.

FORBES: You bet your life

Essentially, Kickstarter helps aspiring entrepreneurs find success in a modern world by acting as a crowdfunding resource where creative minds and developers can pitch their ideas and request financial backing.

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Of course, our most important resource is you: the thousands of creative, passionate and committed Yahoos who are executing our strategies to deliver value for users, advertisers, publishers--and stockholders.

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The editors have instead placed their emphasis on the creative aspect of content curation and presentation and on testing assumptions about the resource-intensive nature of magazine publishing.

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Perhaps the best-known crowd-sourcing website is Kickstarter, an online resource for artists, designers and inventors to ask for donations to fund creative projects.

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More and more companies are realizing that to make their million-dollar TV investments work harder for them, significant resource and creativity needs to be put into the media around a TV spot, no matter how creative it is.

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