The submissions could be all about bicycles, from any creative perspective, he reasoned, with the aim to make the world a safer place for those who can't get enough of life on two wheels.

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In the advertising world, the rites of spring cleaning can also be applied to the creative process to give us a fresh perspective.

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If you are a creative technologist, you may come at it from a technology perspective.

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If you are a traditional print-centric creative, you may approach it from a messaging and visual perspective.

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" Adds Sunil Lulla, the 30-something general manager (creative) of MTV India: "We have brought in a new perspective.

CNN: Tuned In To Hip

This makes it easy to capture images and HD video from creative angles such as above the crowd or down low from a toddler's perspective.

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When Hurricane Sandy devastated the shoreline around the Northeast, we were reminded how, from a marketing perspective, breaking news and trending topics sometimes call for quick changes in messaging and creative content.

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He created a list of more general conversations he planned to have with people he respected who could provide perspective, including a career expert (me), and those he found to be creative thinkers.

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