Google was one of the first companies to recognise the cerebral and creative nature of workers with its 20% time allocation for creative tasks, though Intel has been there too, without much success.

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Since my job isn't creative by nature, it gives me the chance to be as witty as I want.

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Former Labour PM Gordon Brown hired an ex-BBC producer to help ensure he wasn't photographed in a bad light, but it's not always that simple and press photographers are by nature a creative bunch.

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"We agree with the FCC that the goal is to keep all customers happy, but we are concerned that prescriptive and costly rules that limit the creative offerings and competitive nature of the industry may threaten to offset these positive trends, " the group said in a statement e-mailed to CNN.

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Skyrim is a mature creative work by the very nature of its grandiose aesthetics.

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In the book, there are no schools, marriage is abolished and a society at harmony with nature keeps its citizens busy with creative and enjoyable work.

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The other part that's always tricky is the creative control because it's not in a brand's nature to relinquish control--they're used to making commercials, which are very controlled and highly manipulated 30-second spots that paint a pretty picture of their brand.

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Just as spring awakens nature, it can be a great time to breathe new life into the creative process.

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The editors have instead placed their emphasis on the creative aspect of content curation and presentation and on testing assumptions about the resource-intensive nature of magazine publishing.

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