The lack of new projects may be seen as stagnation, but a slower creative process can also mean that the company is extremely thorough when filtering ideas.
And bear in mind that even if you do win a recruiter's attention using a creative gimmick, that doesn't mean you're a shoo-in for a job, Mr. Joiner says.
The course also attempts to help future managers how to get the best from creative people in their company, which can mean a break from traditional business methods.
Mary Brennan from the Herald urges the audience to write to Creative Scotland to complain about the recent funding change which will mean many organisations having to apply for funds on a project to project basis.