This is a perfect example of personalized service, self-service, and creative marketing all rolled into one.
These days, however, most college bowl game partners generally take neither a cost-effective nor creative marketing approach.
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New concoctions and creative marketing have helped beverage companies muddle through, but the simple fact is that there are just too many of them.
Mr. Ghysels, who is 48 and owns a creative marketing agency called Hakuna Matata, around 2004 wanted to celebrate his daughter's birthday in the air but lacked lift.
The Federal Trade Commission also helps ensure that companies are not engaging in deceptive advertising practices, but advertising restrictions are easily circumvented with creative marketing and wording that implies a specific health benefit.
But surely no amount of creative marketing will stop the dust gathering on at least some of those 1.5m books at Waterstone's in Piccadilly when another pile, nearly as high, can be found around the corner.
Throughout 2012, the holding group rolled up creative digital marketing agencies around the globe.
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Apple, in contrast, has kept almost all its technical, creative and marketing leaders in the U.S., working side by side in Cupertino.
Famed marketing group Creative Artists Agency has teamed up with Soccer United Marketing to put on 14 games involving both Major League Soccer teams and the biggest clubs in the world.
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These companies have not promised to sell less junk food and find ever more creative ways of marketing foods to vulnerable populations, especially children.
For one brand in the ultra-competitive vodka category, the answer seems to have emerged during a marketing creative session in which the participants apparently helped themselves to a more-than-generous sampling of the product.
Taking the lead from innovative applicants like Shawn McTigue, who made this 2:50 video as part of his application to a Mastercard internship, more workers will take a creative approach to marketing their experience.
Conversely, it could simply move on and embrace another creative concept for its marketing.
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This is the kind of corporate marketing driving creative process we can expect from Disney.
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Adobe has already put this in the cloud, with their Creative Cloud and Digital Marketing Suite offerings.
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I'm a serial entrepreneur best known for being the Founder of Ciplex, a digital marketing and creative agency.
This extensible business platform (iTunes) also came with a ready-made business ecosystem of creative partners and music marketing companies.
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Kat Gordon, founder and creative director of Maternal Instinct, an agency of creative problem solvers for marketing to moms, intends to make us aware.
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LONDON, England (CNN) -- Almost 18 months after Creative first declared a marketing war against rival Apple, the company has launched a product to compete directly with the iPod video.
This dashboard provides instant feedback on transactions, campaign effectiveness, consumption patterns and revenues generated and can be used to drive the development of personalised promotions and informed and creative cross-device marketing opportunities.
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The three facilitators from Walter Sisulu University are Adele Moodly for the session on gender policy, Phil Schneider for the communication policy session and Pete Gladwin, who will lead the marketing and creative community programming modules.
And the bottom line is important, but you want your marketing and creative partners to be able to look at things in a bigger and more holistic way, or to bring to the table skills that your organization might not have.
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So, it would be wise to invest the same creative genius into the direct marketing and social aspects of a campaign.
That means that brands can give employees and their creative agencies access to publish marketing content without sharing their precious account passwords.
Recruiters in creative industries like advertising, marketing and public relations may be more receptive to gimmicks than others, says Dave Willmer, executive director at Creative Group, a division of the recruiter Robert Half International Inc.
Julie is in a fantastic position as the creative one when her organization is marketing a new product.
Forbes interviewed a panel of judges, from creative directors at ad agencies to marketing professors to former chief marketing officers, for their top picks.
He said that video becomes integrated in many different business models and sooner or later all companies, regardless of industry, will need to find creative ways to incorporate video into marketing, sharing of information, communication, and learning.
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The unveiling and companion launch of a dedicated website for the effort caps months of solicitations of CMOs, CEOs, creative directors, academics and other marketing consultants to build a critical mass of intelligence around what marketing could and should look like in 2020.
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Rather than fault the show's creative approach, Katims pointed fingers at the marketing strategy.
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