Even though they're servicing their brand, it feels like a really pure and creative exercise.

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Kouzes and Posner taught me about a creative exercise they use in their workshops.

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But this new house was like an intellectual and a creative exercise.

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We have created a solution to allow them to exercise creative freedom ... this is a system where a big idea can prevail over big budgets.

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Your presentation will be far more impactful and creative simply by going through the exercise.

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She challenged advertisers to use their creative genius to promote healthy eating and exercise instead.

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