After receiving the award for services to design, education and the creative arts at a ceremony at UCA Farnham, in Surrey, he said it was a "true honour".

BBC: England

That's because the iPhone's severe design isn't about aesthetics: it's a solution to the very modern problem of how to combine computing, communications and mobility in a single device, says Mark Rolston, chief creative officer at Frog Design, which has worked on projects from Logitech devices to online services for Blockbuster (nyse: BBI - news - people ).

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