Thirteen years ago he penned a book, still in print, called Value-Focused Thinking: A Path to Creative Decision-Making, which says that most corporate executives put the cart before the horse.

FORBES: 4 Steps to Successful Brainstorming

Their decision-making axis is very creative and they adapt to what they see in front of them.

BBC: Josh Lewsey's column

The declaration includes a set of objectives to integrate culture into national policies, promote cultural and creative industries, collect and share information, and ensure civil society participation in decision making.

UNESCO: Social and Human Sciences