The result is an absurd combination of creative accounting, pointless penny-pinching and helpless inaction.

ECONOMIST: So much to do, so little time

This combination of a creative online workspace through which participants gain community visibility sounds an awful lot like GitHub, and that model could be what Adobe is after with this acquisition.

FORBES: Adobe Buys Portfolio Powerhouse Behance In Bid To Be The GitHub Of Design World

As with all creative ideas, it was a combination of elements from previous strategies elsewhere.

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Moda Operandi creative director Taylor Tomasi Hill suggests a combination that's probably the furthest thing from secretarial.

WSJ: Rethink: Pencil Skirts | Off Duty Spring 50

Mr Hope is a fervent believer that a combination of hi-tech and the creative industries is Britain's best hope for growth - and he should know.

BBC: Coding - the new Latin

There are now more than 700 different creative writing degrees on offer in the UK, often in combination with other subjects.

BBC: Creative writing to be offered at A-level

And then there is Vivendi, a sewerage-to-films conglomerate that Jean-Marie Messier, its French boss, ran into the ground through a combination (familiar to Americans) of hubris and creative accounting.

ECONOMIST: Enron: one year on

The combination of need for innovation and commitment to the goal fueled creative change.

FORBES: Don't Innovate. Create a Culture of Innovation