Accordingly, creative ways must be found to impose costs for such behavior.

CENTERFORSECURITYPOLICY: Job One for #44

The critically acclaimed Bitter, 1999's brooding song cycle about a troubled relationship, cast NdegeOcello as a mature and unconventional chronicler of human behavior, but since then, she's taken more creative risks.

NPR: MeShell NdegeOcello in Concert

Ariely, 43, a professor of psychology and behavioral economics, is among the most creative of a new breed of social scientists charting the numerous ways our psychological quirks cause us to deviate from rational behavior.

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