Now, being the creative advertising fanatic I am, I often put a given topic in the context of advertising and in this case, television.
FORBES: Engagement Marketing Fever - Are Marketers Finally Catching It?
Note to brands: creative and advertising are not interchangeable words.
They figured a mediocre car would sell if they were creative enough with advertising and promotional efforts.
Ms Brockwell, who is a freelance advertising creative, told BBC News she was yet to hear directly from either Hyundai or Innocean.
Recruiters in creative industries like advertising, marketing and public relations may be more receptive to gimmicks than others, says Dave Willmer, executive director at Creative Group, a division of the recruiter Robert Half International Inc.
The conference is so-named because only 3% of all creative directors in the advertising business are women.
FORBES: Advertising's Biggest Problem: The 'Other Half Of The Sky' Is 97% Dark
Clearly, somebody realized that amateur programmers using the Kinect for cool, creative projects was great advertising for Microsoft, while marching in with jackboots and cease-and-desist orders wasn't.
CNN: How Microsoft learned to stop worrying and love open Kinect
But, now helmed by Mahoney and with McCann as the only creative agency involved, Chevy advertising should do more and better by Volt.
FORBES: Memo To McCann, Mahoney: Come Up With Better Volt Ads
Such cards appeal to professionals and firms involved in architecture, engineering, and creative professions, such as advertising and design, that involve heavy graphics usage.
Zynga will have to get a lot more creative in the kinds of advertising it places in and around its games, as a key Zynga exec acknowledged earlier this year.
FORBES: Who Needs Ads? Zynga Pins IPO Hopes on Sales of Virtual Sheep
Giving women more influence within Creative Departments will enhance the Advertising industry on two fronts: Better Advertising (because, generally speaking, women create more elegant and less sophomoric Advertising), and a better work environment.
It was jointly taught by staff from the Judge school and executives from Saatchi and Saatchi, with the idea of breaking down the notion that creativity should be the sole preserve of the so-called "creative industries" such as advertising.
Academic observers credit Hillsman with creative commercials that break through the advertising clutter and reach out to disenfranchised voters.
CNN: latimes.com: A Nader action figure? Ad maverick signs on to team
Advertising can be highly creative, and not do the job it was hired to do: in this case, help save a wounded brand.
Many of us came to the profession out of other portals not specifically tied to advertising, such as Creative Writing, Media Studies or the Art school.
FORBES: Less Fartsy, More Artsy: The Evolution of Advertising Into an Art Form
"We were having an influx of foreigners visiting South Africa and we needed comment on it and we did it in a way that demonstrates the ignorance and the misconceptions that people have about our country, " says Ahmed Tilly, executive creative director at Nando's advertising agency.
The purpose of my blog here is to write about creative work that I think will win advertising awards.
Advertising can never be evaluated on creative strength alone, outside the category and the brand problems and strengths.
Several years ago in a small advertising agency, I managed a creative team of a graphic designers and another writer in addition to myself.
FORBES: 6 Tips For Tooting Your Own Horn Without Being "That Guy" Who Always Toots His Own Horn
The Federal Trade Commission also helps ensure that companies are not engaging in deceptive advertising practices, but advertising restrictions are easily circumvented with creative marketing and wording that implies a specific health benefit.
It began as a traditional broadcast advertising program with strong, very funny creative.
The handset will be supported by a multimillion pound advertising campaign, featuring the Orange ninja creative which will commence in June.
ENGADGET: Orange San Diego revealed: Intel-powered phone to reach UK on June 6th for ?200
Palant says he isn't out to destroy the online advertising market but rather to make advertisers more creative.
AdManager enables users to combine their campaigns with a variety of creative templates, as well as effectiveness testing for online advertising.
FORBES: American Express Offers New Appealing Social Media Package
Potential talent is lost when half the population in the creative pool is overlooked, and the genesis of better Advertising is better talent.
In a bid to improve its position, Creative embarked on a strategy of cutting prices, increasing advertising spending and offering retailers rebates for selling some its MP3 products.
Advertising is a business where big-name creative talent is cultivated and celebrated, but I believe that what it takes to win a billfish tournament is similar to what it takes to win in business: selfless and tireless collaboration.
But it is better at getting scarce advertising space for its clients than it is at creative work.
Adobe saw a decline of around 5 percentage points in 2009 in its creative software market share caused by IT budget cuts and reduced advertising budgets by companies.
Roitfeld and Testino later teamed up with U.S. designer Tom Ford during his first years as creative director at Gucci to reinvigorate the brand with an innovative advertising campaign.
应用推荐