These few brands see the strategic relevance of harnessing the importance of the job creation message, reminding Americans about the jobs they are helping to create across the country.

FORBES: Job Creation: Relevant Marketing Strategy Now

"Come see our latest creation, " the message said, below splotches of bright-colored paint surrounding a white Apple logo.

WSJ: Publisher in Talks With Apple Over Tablet

"We're going to focus on the positive message of job creation for this district, " she said, after being asked several times about Sanford by reporters.

NPR: Trespassing Accusation Leaves Sanford On His Own

As to hubris, the Republican freshmen bound for Congress next January are in danger of reading into the election a message of their own creation.

ECONOMIST: Lexington

Their divisive approach must be thrown out in favor of a proactive message on growth and job creation.

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