Hewlett-Packard may not be well-known by consumers for creating the machines that power the industries that power the world we live in, but the company's workstation business does just that.
In addition to creating good vibes around the brand, incorporating well-known charities into its games ultimately helps the company more money, according to DeWolfe.
Entrepreneur Sir Richard Branson years ago entered the fray, creating Virgin Galactic, an extension of his well-known brand that intends to take well-heeled customers to the edge of space, but also foresees launching satellites and carrying experiments.