In a previous article, I looked at marketing innovators who are creating engaging brand experiences putting into practice the first of four marketing principles that together build the kind of long-term customer loyalty that has become increasingly hard to achieve.

FORBES: Can You Hear Me Now? Web-Enabled Brand Experiences That Cut Through The Clutter

First, creating a global position for Chevy marketing matches the move that Akerson made earlier with the Cadillac brand to form a new position that he recently filled with Bob Ferguson.

FORBES: Mahoney Leaps From VW To Head Chevy Global Marketing