One important role companies can play for this Chinese generation is creating shared value in culture.

FORBES: Can China Lead The Development Of The Shared Value Economy?

Therefore, the purpose of capitalism and the corporation must be redefined as creating shared value, not just profit per se.

FORBES: Can China Lead The Development Of The Shared Value Economy?

Ms. Merchant points out another factor: creating shared value with these unployees.

FORBES: Do Flexible Social Businesses Still Need Employees?

Twenty twelve was the year of Creating Shared Value.

FORBES: Three Ways to Secure Your Social License to Operate in 2013

My experience in managing corporate citizenship programs has convinced me that creating shared value is a powerful way to motivate companies into taking and sustaining action that can change the world.

FORBES: How The Private Sector Can Drive Social Innovation