Small box retailers are able to build value into their settings by creating wonderlands of brand joy and desire.
"For companies looking to expand throughout Africa, it's a good way of creating a brand identity, " he said of the potential domain.
And, once they establish their career and reputation, they face an additional challenge of creating their own personal brand in their careers.
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Part of the process is creating a brand and a marketing strategy for your operation.
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In 2008, London formed The Lovers, or LVRS, design imprint, which London claims is an early example of a musician creating an identifiable brand.
Mr. Jung, who attended the Korean federation's Stanford program, says he wanted to learn about risk management and creating brand value through cases studies of business successes and failures.
It paid off, the 3Doodler is a brand new way of creating 3D objects and the company wants to make it the most affordable 3D printing device on the market.
It is a driving force in creating deeper levels of engagement between consumers and our brand.
Some of the continuing popularity of the brand has to do with the cartoon The Clone Wars which is creating a whole new generation of Star Wars fans.
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U.S. law in many cases gives the first generic company to get approval for a particular copycat drug six months of exclusivity, creating a duopoly between the original brand and the new generic.
However, during the off-season, fans can expect to see Brand Pepsi creating marketing surrounded by its endorsements of quarterbacks Robert Griffin III and Andrew Luck.
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Entrepreneur Sir Richard Branson years ago entered the fray, creating Virgin Galactic, an extension of his well-known brand that intends to take well-heeled customers to the edge of space, but also foresees launching satellites and carrying experiments.
The makers of Punch started with the idea that creating media for a brand-new medium, tablet computers, requires a whole new approach.
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People also could sign up through Facebook, taking advantage of another community engine and also creating direct links between the brand and its potential customers.
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In a previous article, I looked at marketing innovators who are creating engaging brand experiences putting into practice the first of four marketing principles that together build the kind of long-term customer loyalty that has become increasingly hard to achieve.
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General Motors got quirky in 1990, buying Saab, best known as the college-professor car brand, and creating Saturn--"a different kind of car company"--from scratch.
The new model was developed to embody this brand concept, using Casio's years of experience creating technologies for shock resistance, waterproofing and slim-line design.
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We were creating a new learning system, a new brand, and convincing some of our audience of a new concept, that 0-6 was the right time to start language learning.
The Nordstrom brand has done an amazing job over the years of creating a customer friendly experience in their department stores but has left the Nordstrom Rack customers with much to desire.
The direct sales model also lends itself to fostering personal relationships between sales associates and their clients, creating brand loyalty and opening up opportunities for expansion through networking and word of mouth.
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Would Body Shop be a household brand if it had elected to sell through traditional retail outlets instead of creating its own retail network?
But if you are old generation, or a brand, the chances are the world of apps is as impenetrable as creating websites was before blogging came along or before Facebook made it a breeze.
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People swirled around trucks, where bags of roasted coffee were distributed for free - one company's early stab at creating brand loyalty.
Tide wins one of my top three prizes for creating a winning Super Bowl ad because it so cleverly adhered to one of the basic rules of brand-building.
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The positive feelings people get when watching flash mobs are often "transferred to the brand responsible for creating the experience, " says Brad Haley, chief marketing officer of CKE Restaurants Inc.
By creating a clear company profile and uploading all of their necessary documents, each startup can showcase their brand, allowing potential investors to browse through their information before scheduling time consuming meetings.
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It turns out that PepsiCo is short of a full liter bottle when it comes to what the bottles are made of, so this move would appear to be going in the right direction for creating more powerful brand engagement.
And across the river at the Queens Kickshaw in Astoria, a brand-new high-alcohol version of kombucha, called Mava Roka, is literally creating a buzz.
Our track record of innovation, combined with Sprint's strong brand and local leadership, provides a constructive beginning toward creating a more competitive American wireless market.
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Out-of-school : But perhaps the most striking thing about Hult is the brand they are creating for themselves by sponsoring contests for budding entrepreneurs.
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