According to Mobley, creating magnetic missions, articulating them, and convincing everyone from the board room to the mail room to go along, is the mission critical task of leadership.

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The first five missions include creating common-sense tools for public participation, liberating government data to fuel job growth, giving everyone secure access to their own health information, streamlining the government contracting process for high-growth startups, and getting more bang for our foreign aid buck.

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Entrepreneurs Give : Blake Mycoskie, founder and CEO of Toms, epitomizes the growing ranks of social entrepreneurs who are creating for-profit ventures with serious social missions.

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Zynga is not only creating giving opportunities within its own games, but is also pitching in to help projects with similar social missions, including Half the Sky Movement: The Game, which Zynga has been on board with since the beginning, providing significant staff contributions.

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