The Internet is a vastly more social place than it was a decade ago, with text and images on networks like Facebook creating new levels of interaction.
McGrane thinks the future of monetization is in creating industry-wide standards for how access to feeds is accounted for and how user interaction data is passed back to the content provider.
Cisco, another MWC exhibitor whose products are directly aimed at creating remote working environments, insisted its technology was capable of recreating every aspect of real-life interaction short of physical contact.