Companies that have spent millions creating their brands (and defending them against competition) are not flattered by such imitation.
Although entrepreneurs from emerging markets have made impressive strides in building global companies, they are still at a disadvantage in terms of creating global brands.
First to identify the top-20 brands best at creating customer delight, and second, to see how brands rank in the categories in which they directly compete.
But behind the image of helping out locals by giving them new revenue streams, the brands are creating the ultimate outsourcing economy.
In 2009, JiWire launched Ads for Access, creating the ability for brands to sponsor Wi-Fi access when consumers engage with their campaign.
ENGADGET: JiWire, AWG use location-based ads to spread free airport WiFi in the US
Our partnership with AWG provides that great user experience for consumers while creating maximum impact for brands through sponsored Wi-Fi on any connected mobile device.
ENGADGET: JiWire, AWG use location-based ads to spread free airport WiFi in the US
Instead of simply creating a corporate identity, brands with soul find ways to truly connect with consumers.
Magatte is one of the most outspoken critics about the cultural inferiority that most Africans feel vis-a-vis the West, but rather than whining or complaining about this inferiority, she simply acknowledges that it exists, and has devoted her life to eliminating this perception of inferiority by means of creating spectacular U.S. brands that stand on their own in the U.S. market.
In retail, for example, brands invest a lot in creating experiences, but these are not connected digitally.
The next development in the evolution of long-term loyalty is likely to come through creating value-driven relationships in which brands become economically indispensable to their customers.
FORBES: Built To Last: The Secret To Long-Term Customer Relationships
Stiffer competition means that companies want stronger brands and agencies' help in creating them.
So far, Facebook has failed to motivate users to take action beyond socializing with friends, or to give brands and advertisers sound rationale for creating social campaigns targeted towards consumers on the site.
FORBES: Why Consumer Intent Drives The Value Of Social Networks
Consider whether the PR staff for Hormel's bacon brands could better spend their time creating an online, regional and national event vehicle like the World Bacon Games--where they hand out medals made of delicious bacon--as opposed to pleading with food reporters to write glowing reviews about their products.
Davis is 77 years old now, and he has spent more than half his life--43 years--running the Raiders, building the team into one of the richest franchises in football and creating one of the first antihero, unabashedly outlaw brands.
Mr Cohen predicts that department stores will respond by creating stand-alone shops for their private-label brands and selling their wares in other stores.
These brands have achieved a unique connection with customers, creating a culture to which consumers think they must belong.
Switching from assembling to a creating, from an engineering mindset to inventing, will inspire Chinese brands to export.
FORBES: Had Enough Of 'Made In China'? Get Ready For 'Brands From China'
The passionate and emotional connection between Indians and music allows brands to engage with consumers on a deeper level, creating meaningful ties and associations.
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Creating a platform conducive to engagement is not an easy task for brands who hope to be involved with NBA All-Star Weekend, especially because the NBA does what it can to shield its sponsors from ambush marketing tactics.
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Brands that stand for something find themselves less in need of creating value through price reduction.
While creating and managing social media profiles has become the norm for many big brands, data shows that posting content to marketing tools like Facebook pages does little to engender any significant level of engagement or other meaningful business metric.
FORBES: Listening To Social Media Cues Doesn't Mean Ceding Control
Ferrand, whom they bought out, was located in Grande Champagne, the most prestigious of the six cognac districts. (Champagne refers to chalky soil, also found where the sparkling wine of the same name is made.) That lucky happenstance gave Andreu and Gabriel the idea of creating a single-district cognac, similar to the single-malt Scotch brands like Macallan and Laphroaig that revitalized the Scotch business in the 1980s.
Michael Kors issued an upbeat forecast, creating a sharp contrast between the newly public company and other recent comments made by luxury brands.
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Chrysler has been trying for nearly a decade to encourage its dealers to merge or sell out, in hopes of creating a core network of stronger, more profitable "Alpha" stores selling all three brands.
While brewers are opting for canned packaging over bottles and wine brands are making the boxed line cool again, some entrepreneurs are finding solutions by creating new product categories.
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They have turned their brands into online games on social networks like Facebook in hopes of expanding their audience and creating new revenue streams.
Bringing in new merchandise like the Joe Fresh clothing line and more exclusive brands for a younger shopper, adding boutiques within the stores, modernizing the home department and creating new marketing were all sorely needed.
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Some Blues plans like Blue Cross of California, amid financial problems, became for-profit and took to the public markets in the 1990s, creating today what is known as Wellpoint (WLP), which operates plans under the Blues or Anthem Blue Cross brands in more than a dozen states.
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