VH1 president Tom Calderone understands the stronghold the Super Bowl has when it comes to creating brand presence.
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People swirled around trucks, where bags of roasted coffee were distributed for free - one company's early stab at creating brand loyalty.
Or, join my colleagues in London at the Marketing Leadership Forum EMEA on May 21-22 to learn more about creating brand advantage with perpetually connected customers.
Mr. Jung, who attended the Korean federation's Stanford program, says he wanted to learn about risk management and creating brand value through cases studies of business successes and failures.
The direct sales model also lends itself to fostering personal relationships between sales associates and their clients, creating brand loyalty and opening up opportunities for expansion through networking and word of mouth.
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Part of the process is creating a brand and a marketing strategy for your operation.
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Corporations are creating Chief Brand Officer positions in an effort to create internal brand champions and guardians.
That takes time as well (but not as much time as creating a brand new operating system and smartphone ecosystem would take).
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"For companies looking to expand throughout Africa, it's a good way of creating a brand identity, " he said of the potential domain.
However, nothing beats creating something brand new, an email from an excited (or even irate) user, working with an amazing team, and the energy of fellow entrepreneurs!
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My dilemma was how to go from a suit-wearing, briefcase-carrying businessman (who was secretly listening to hip-hop) to creating a brand in business unique to myself (without selling out).
Moreover, the accord provided for a referendum in the south, to take place in or before January 2011, on whether that vast region should secede from the north, creating a brand-new independent country.
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In a previous article, I looked at marketing innovators who are creating engaging brand experiences putting into practice the first of four marketing principles that together build the kind of long-term customer loyalty that has become increasingly hard to achieve.
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Creating a consistent brand that resonates with a particular audience has become more important than ever.
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She said her true passions don't lie in property but in creating a luxury brand and modeling.
But it wanted more, and began to invest more in innovation before eventually creating its own brand.
Small box retailers are able to build value into their settings by creating wonderlands of brand joy and desire.
The solution lies in creating a new brand for lower priced products.
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In 2008, London formed The Lovers, or LVRS, design imprint, which London claims is an early example of a musician creating an identifiable brand.
It turns out that PepsiCo is short of a full liter bottle when it comes to what the bottles are made of, so this move would appear to be going in the right direction for creating more powerful brand engagement.
It also explains why in recent years Francesa has successfully extended his blog brand by creating multi-platform content for the YES Network.
And, once they establish their career and reputation, they face an additional challenge of creating their own personal brand in their careers.
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People scoffed when Toyota announced its plans for creating its own luxury brand rather than paying for some other firm's glorious history.
The makers of Punch started with the idea that creating media for a brand-new medium, tablet computers, requires a whole new approach.
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However, during the off-season, fans can expect to see Brand Pepsi creating marketing surrounded by its endorsements of quarterbacks Robert Griffin III and Andrew Luck.
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Phones running the Android operating system have proven popular, and Samsung's marketers have been successful in creating their own smartphone brand with the "Galaxy" devices.
"It is not just walls and a kitchen and a bathroom, it is about creating a true luxury brand, at once authentic, unique and self-defining when encountered, " he said.
Fifa said the advert breached South African law "by seeking to gain a promotional benefit for the kulula brand by creating an unauthorised association with the 2010 Fifa World Cup".
Nothing is more important to television and other revenue streams for universities than creating a winning and distinctive brand.
Creating such obviousness may require brand managers to thoroughly engineer underlying complexity, but complexity is not where consumers wants to go themselves.
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