What we are saying is that successful companies have gone beyond the old Adam Smith doctrine that says: creating more wealth follows on from creating more specialization.

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"In principle this is possible today, but the costs of creating and personalising the adverts would outweigh potential gains in terms of effectiveness, " says Adam Fulford, strategy and planning director at digital branding consultancy Rufus Leonard.

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The federal Adam Walsh Child Protection and Safety Act was passed in 2006 with the goal of creating a national set of standards for dealing with sex offenders and predators.

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Luckily Adam worked for a firm that greatly values its alumni network and makes a point of creating a culture where one can seek new opportunities while still being employed at the firm, within a specific time frame.

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