Creating a vegetarian restaurant was too much of a drastic change, so creating a concept of reducing the amount of meat and fish on a plate was what he saw as a compromise.
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The concept involves creating a new entity and transferring company stock into it.
Christopher Nolan attempted and succeeded at creating a closed legend for a superhero, adding time and age and finality to the concept of the superhero franchise.
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We were creating a new learning system, a new brand, and convincing some of our audience of a new concept, that 0-6 was the right time to start language learning.
They're going to be -- look, Jeff, if people have a concept for a tax credit for creating jobs, we're certainly -- as you heard the President say on Friday, he's ready, willing and able to look at it.
He initially considered creating a single-genre cable TV network but recognized that that concept faced significant competition from crime-related programming such as prime-time newsmagazines.
The branded meme is not a new concept, but the way we go about creating the memes behind the Legend of Robert Redd are based on basic emotional messages.
He was particularly focused on creating unique and interesting worlds and allowing players to move freely through them (a unique concept at the time).
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The concept of civic duty has been used by those in favour of creating a written constitution for the UK - the argument being that if you know what's expected of you by society, you're more likely to do it.
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Winebaum's concept is to make order out of the chaos of business information on the Internet by creating a massive directory of information about companies.
Skeptical of the concept of a financial supermarket which was what Sandy Weill and John Reed said they were creating with the merger of Citi and Travelers, he walked into a branch and asked for a credit card.
Opera Solutions has created a platform based on the concept of a signal hub that recognizes signals in many sources of data and provides a platform for creating models and applications.
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