Creating a character that merely looks like its consumers will only foster a superficial connection.

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BrassRing had jumped to an early lead in recruiting software, and with an eye on the public markets, the company spent freely on acquisitions and publicity stunts--like creating a character, Joboo the eGhost, who embarked on a three-month, 8, 000-mile journey in the JobooMobile.

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He highlighted how the position of the minifigs is an important factor in creating a believable character.

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So people have different kinds of gifts: a gift for storytelling, a gift for creating character, a gift for observation, a gift for constructing a sentence.

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The young gaming virtuoso is currently involved in creating a children's animation series featuring him as the main character.

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However, rather than write for an established character, Moore and his script team Clare Spencer and Phil Johnston set about creating a fictional game in the 1980s' 8-bit universe, with an all-new cast.

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Naughty Dog gave us a template for a gameplay style that lends itself well to story, and was better than anything else at creating character.

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