The combination of advertising-supported content and machine learning createsthe potential for the kind of highly targetable environment that marketers have been dreaming of.
Machine learning distills the raw information about the behavior of each individual customer and creates associations that are accurate, but general enough that a campaign based on those associations has a good chance of success with a substantial group of people.
This creates a sort of government staffing perpetual motion machine, with agencies adding more and more headcount just to satisfy the demands of other government agencies.