But changing the flavor of its stores as it seems to be doing is almost belittling the very role that it created for itself, and for its customer.

FORBES: Starbucks' Power Over Us Is Bigger Than Coffee: It's Personal.

By positioning the brand in this way, 500px created a unique place for itself.

FORBES: How is Your Startup Unique or Different?

Volkswagen has created another little problem for itself: It's a bad idea to use a foreign name that Americans can't spell or pronounce.

FORBES: Luxury: The Cure du Jour

Volkswagen has created another little problem for itself: It's a bad idea to use a foreign name that Americans can neither spell nor pronounce.

FORBES: Luxury: the cure du jour

As owner of the entire value chain, AXP has created a profitable niche for itself in the financial service markets, offering a great potential for profits.

FORBES: Warren Buffett Mentions Top 4 Companies to Shareholders

Last year she snapped up a new brief for food safety, created after the commission found itself embarrassingly ill equipped to deal with the problems of mad-cow disease.

ECONOMIST: Emma Bonino, Europe��s commissioner for the future

Above all, he sees Lispector as a latter-day cabbalist for whom utterance itself is the act of creation: for her, God is among those thus created.

ECONOMIST: Brazilian literature

The new pricing structure, in and of itself, created much backlash among customers, but the rationale for investing in the stock was that it would create a one-to-two quarter adjustment and improve the business model.

FORBES: NetFlix: Once Bitten, Twice Shy

In other words, Kennedy was a social networker for clean energy long before Crane was hired, and even before Sungevity itself was created.

FORBES: Why Sungevity's New Hire From LinkedIn is No Surprise

For months now, the frantic activity in the social networking sector has created growing fears that history is repeating itself.

FORBES: LinkedIn's Stunning Public Debut Heightens Fears Of Bubble 2.0