Some have likened it to be no more invasive than (already invasive) Facebook ads, which draw information from your profile to create ads based around your interests.

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Create a Twitter account that showcases your professional profile.

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For instance, you can create a QR code that links directly to your LinkedIn profile.

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Create a detailed profile of each one and share it with your team.

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As your media relations tool, however, you can create a profile on the database and position yourself for more interview opportunities.

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Create a Facebook fan page, Twitter page and LinkedIn profile page for your company.

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