Then write your book, give your free speeches, create your community, launch your blog, and create your platform of fans and fellow believers.

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Create as many allies as possible with surrounding businesses, create a notice board that allows your community groups and other businesses to advertise special events, design giveaways that make them look good to their customers by offering a freebie at your business, aim to keep the customer in the local area for all their needs.

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If your market is millennials, ranging from teens to thirtysomethings, video and especially YouTube is the primary way to reach them, especially if you create your branded channel on it and connect that channel to an online community that crowdsources their best ideas around your product, service or cause.

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Diamond's digital ethos--don't just build a new business, create a "community of value" among your customers--is getting market-tested right now.

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Following the discussion, help your class create a tip sheet (or Web site) for displaced students who have relocated to your community.

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For example, consider partnering with the Department of Labor to support or create a Job Club at your place of worship or community organization, described on pages 45 through 50.

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It means being able to create a community of passionate readers who can help spread the word about your books amongst their friends.

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