These trends and my own personal experiences with the health care industry motivated me to create Revolution Health with the hope that we could help catalyze a shift to a new system driven by consumers, shaped by market forces and powered by technology.

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In speaking with other C-level executives, one question helped me create the awareness I needed: How does your organization effectively share social responsibility information with others?

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If you're not careful you can create a new generation of crime breakers and it is up to me to try and help with the experience that I have.

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But the car wash experience really drove it home for me and will cause me to look at the incentive plans I create or approve from multiple angles and with a new level of scrutiny to increase the odds that the result is the intended consequence.

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