For product strategists, this new gold mine of information means opportunities to create new experiences based on location-aware services.

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It reports on the convergence of five forces: mobile, social media, Big Data, sensors and location to create an entirely new technology era, one in which context will shape business, marketing, advertising, our health, entertainment and our relationships with connected devices.

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However, the project will not go ahead until the current private-sector owners of the derelict power station and the neighbouring Nine Elms site are themselves ready to go ahead with a massive redevelopment of the site, which is expected to create 16, 000 new homes and provide a new location for the US embassy.

BBC: New transport infrastructure projects unveiled

With the ability to blend location-based data and online apps, augmented reality will offer entirely new experiences for users and create new opportunities for developers.

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