You create channels to divert it, and you hope that it flows the right way.
Last May, the DHS released a National Infrastructure Protection Plan (NIPP) designed to create channels for security collaboration between the government and business.
Then, create channels for rich, two-way communication as sales delivers your message to customers and prospects and then returns data to you for further nurturing.
The Canal Corporation operates a series of dams and locks on the river to create navigable channels.
Nokia Lumia users will also gain the ability to create personalized channels from a global catalogue of millions of tracks.
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And in 2012, NPR reported, Google started to spend money for Hollywood and New York writers and producers to create YouTube channels.
To do so, YouTube allowed companies to create dedicated channels and split the advertising revenues, working with the likes of All3Media, Endemol and BBC Worldwide.
They say the fast spread of financial advice on social networks such as Facebook Inc. and Twitter Inc. could create new channels for Ponzi schemes and other frauds, and that fighting those frauds will be harder if state lawmakers snarl efforts by companies to monitor what employees are pitching to investors.
StumbleUpon has also added the ability for brands and celebrities to create their own channels and has 250 partners at launch.
In addition, content creators will be able to create and brand their own channels on the new BitTorrent client.
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By rating songs on the service, customers can create a number of personal channels based on a desired music genres, moods or specific themes.
In fact a dominant innovation impetus in the USA, and a model for startup culture, is the incessant race to create more and better sales and marketing channels.
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Then, by mixing the seven recorded channels down to five, they create a recording that can be played on any five-speaker home theatre system.
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DirecTV, in turn, hammered home its case, saying Viacom wants to raise the price of the channels, which would in turn create more expensive service for subscribers.
With more consumers choosing to view content via non-traditional channels, VIZIO viewed this as an opportunity to create a Tablet with an industry leading media-centric experience.
While responsive design can help you achieve a certain measure of consistency across channels, the real prize lies with the ability to create unique experiences.
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So maybe it makes sense that as part of the YouTube initiative to create high-quality, ready-for-big-screen channels, Barnett cooked up the concept of a live show for that space.
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Additionally, the premium subscription plan offers a one time 30 day Premium free trial enabling users to listen in full to every song on demand, create personal playlists of favourites, and gain access to premium Top 100 channels which are regularly updated with the latest hits.
The two presidents also agreed to create 'Television Sur', a Latin American network of state-owned television channels.
Additionally, the Pac-12 is not only going to create a national conference channel like BTN but also plans on creating 6 regional conference channels in Washington, Oregon, Northern California, Southern California, Arizona and Mountain.
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"For people who create great value but for only a narrow interest group, I think that the potential for pay channels unlocks opportunities for creating revenue streams, " said Lucas Watson, YouTube's vice president of sales and marketing, at the time.
Over the years, I've heard repeatedly from small business owners who sell in the eBay marketplace and other online channels that expanding Internet sales taxes to all transactions would hurt their ability to grow or create jobs and to fuel the price and service competition that creates value for consumers.
The depth of original content combined with comprehensive curation has the potential to create must-visit brands for consumers and deliver socially engaging user experiences that reach audiences through multiple distribution channels.
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The two channels are also working with retired basketball superstar Earvin (Magic) Johnson's production company to create a movie and a series about the hip-hop industry.
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