"Put a brand name on it, create a true national wholesale chain, " Stambouli mused.

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Because generic companies tend to challenge patents of every successful drug, the FTC's position would impose onerous legal costs on brand-name drugmakers and limit their ability to fund expensive research to create new drugs, said the Pharmaceutical Research and Manufacturers of America, which represents brand-name drugmakers.

NPR: Court: Can Drug Companies Pay To Delay Generics?

Today, fledgling young businesses know how to utilize these tools to create traffic over to their website, offer deals and coupons, and get their brand name out there, all within a matter of seconds and for next to nothing price-wise.

FORBES: 5 Entrepreneurial Lessons Taught By The Flight Of The Conchords

Without the comfortable cover of a globally recognized brand name on my business card, my small team and I had to create and grow a business from scratch.

FORBES: To Continue Growing, Quit The Big Job