Throw in Twitter (which lets you blast out ultra-brief electronic diary entries called "tweets"), easy-to-create blogs and online forums, and small-business owners have a fat cache of weapons for attacking just about any kind of customer.

FORBES: Magazine Article

Forbes staffers were recently encouraged to create individual blogs for the website, and though the history of blogging may not be long, it has always been true that every blog must have a name.

FORBES: The Blogs That Got Away, Or Every Blog Must Have A Rejected Name

Chapman, co-author (with Ann Handley) of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business and author of the new Amazing Things Will Happen.

FORBES: Forget 'Finding Your Niche' - Just Be Yourself

Causehub uses blogs to create a community of global citizens.

FORBES: Help Us Find 30 Awesome Social Entrepreneurs Under 30

With digital distribution options available, candidates and campaigns can leverage the content they create (i.e. campaign blogs, web videos, editorial, etc.) as well as favorable earned media in a way they never have before.

FORBES: For Politicians, Some Lessons From Brand Marketing

And in the spirit of Web 2.0, you can even create a widget of your collection to embed in blogs or social networking site.

BBC: MediaMaster

Blogs, for example, are fast and simple to create, easily findable via RSS, and can promote ongoing conversations with readers.

FORBES: Magazine Article

Offer them exclusive celebrity interviews to certain blogs, run contests around your brand and the celebrity, create short videos with the celebrity using and talking about the product, and release original photos of the celebrity with your product.

FORBES: 3 Ways Startups Can Turn Celebrity Endorsements Into Big Gains