Mr Einhorn had wanted the iPhone and iPad maker to create a new class of special preferred shares.

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Rather, he seems to see his children as talented business people, whose rise is helping to create a new class of pribumi entrepreneur.

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Microsoft began its latest effort in 2006 with Origami, pushing gizmo builders to create a new class of devices dubbed Ultra Mobile Personal Computers.

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Intel is betting Silverthorne, slated for next year, will help create a new class of lightweight devices that can perform as well as a desktop machine using significantly less power.

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Jonathan Harrison, for example, CEO of the B Corp Emerge Financial Wellness, wants to create a new asset class called the workplace loan, which he believes is a sustainable way to move millions of under-banked and unbanked workers into the financial mainstream.

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We're trying to create a new real estate asset class.

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African countries are seeing how sound governance, economic and political stability and pro-market economic policies are producing a new entrepreneurial class eager to create new industries and services to meet the needs of growing numbers emerging from poverty.

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Interestingly, a new asset class is emerging for individuals interested in leveraging their money to create social impact that works to fight poverty and hunger in addition to making money.

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