He could pay attention to it or he could create a distraction in order to ignore it.

CENTERFORSECURITYPOLICY: Obama's diversionary tactics

While creativity is clearly a valuable asset, unbridled creativity where random, disparate ideas abound outside of a sound decisioning and execution framework will create distraction and chaos much more often than they will lead to innovation.

FORBES: 15 Ways To Transform Useless Ideas Into Innovation

Gyms are noisy enough, but with patrons talking on cell phones and blaring MP3 players, the noise level can become a distraction -- not to mention that fiddling with gadgets can create a safety problem.

CNN: Gym etiquette: Consider others when working out