The "multi-million dollar" deal will see Unilever products, such as Dove soap and Pond's cream, advertised across the range of AOL Time Warner media, including the Turner TV network, Time magazine and the America Online web services.

BBC: Unilever and AOL seal 'landmark' ad deal

Bradley's crew thought the device, called Dialpack, might be used to allow consumers to vary the flavor content of ice cream, or the amount of antibacterial agent in hand soap.

FORBES: Gadgets to Go

Several children who found aqueous cream irritating when applied as an emollient reported no problems when it was used as a soap substitute.

BBC: NEWS | Health | Warning over child eczema cream

Not only bar soap has been banned but also body wash, shampoo, hair conditioner and even shaving cream.

FORBES: Fact and Comment